One of my favorites and possibly one the most essential aspects of Gestalt Theory is Proximity. Proximity can be defined something like this: “Objects that are closer together are perceived as more related than objects the are further apart.” Or, when elements are positioned close to one another they are [ . . . ]Read More
Let’s continue our discussion of Gestalt Theory, shall we? Have you ever wondered why some design approaches seem more coherent, connected or unified than others? May it’s because the designer has used the Gestalt principles to bring together or visually connect the design elements. A good example of this is [ . . . ]Read More
Most younger designers today don’t know how to draw. Personally, I find this hard to believe, but unfortunately it seems to be true. So at the beginning of each new project, they find themselves staring at a blank page on their computer screens, hoping for some kind of design intervention [ . . . ]Read More
As we all know, it’s common knowledge that Serif fonts are more legible than Sans Serif fonts. But before we go any further, what is the difference between the two and who cares? Well, most people don’t care, and I call those people the general public. But for those of [ . . . ]Read More
If the primary colors of computer monitors is RGB, then how do they produce the color yellow? Simple. Computer monitors create color by utilizing the “additive” method. The color YELLOW is created by adding full-strength red and full-strength green. Adding two-thirds strength blue gives us a lighter (not darker) yellow. [ . . . ]Read More
Any learned graphic designer has certainly come across Gestalt Theory. Whether they understood it completely or not. But I discovered, after twenty years of teaching graphic design, that the students that did understand it created better work than those that didn’t. In my own work, I have found Gestalt Theory [ . . . ]Read More
This photo has nothing to do with Sasso Studio but it is one of the funniest images we’ve ever seen – especially if you’re a fan of Jack Black and the greatest band in the world, Tenacious D.