As we all know, it’s common knowledge that Serif fonts are more legible than Sans Serif fonts. But before we go any further, what is the difference between the two and who cares? Well, most people don’t care, and I call those people the general public. But for those of us that do, here’s the…
If the primary colors of computer monitors is RGB, then how do they produce the color yellow? Simple. Computer monitors create color by utilizing the “additive” method. The color YELLOW is created by adding full-strength red and full-strength green. Adding two-thirds strength blue gives us a lighter (not darker) yellow. Full-strength blue, red, and green…
Any learned graphic designer has certainly come across Gestalt Theory. Whether they understood it completely or not. But I discovered, after twenty years of teaching graphic design, that the students that did understand it created better work than those that didn’t. In my own work, I have found Gestalt Theory especially useful in logo design.…