One of my favorites and possibly one the most essential aspects of Gestalt Theory is Proximity. Proximity can be defined something like this: “Objects that are closer together are perceived as more related than objects the are further apart.” Or, when elements are positioned close to one another they are perceived as part of a…
Let’s continue our discussion of Gestalt Theory, shall we? Have you ever wondered why some design approaches seem more coherent, connected or unified than others? May it’s because the designer has used the Gestalt principles to bring together or visually connect the design elements. A good example of this is CONTINUATION. Here are two loose…
Most younger designers today don’t know how to draw. Personally, I find this hard to believe, but unfortunately it seems to be true. So at the beginning of each new project, they find themselves staring at a blank page on their computer screens, hoping for some kind of design intervention from Saul Bass or David…